• Alfa Romeo Junior accompanies Noemi in the music video for “Se t’innamori muori” (‘If you fall in love, die’), the artist's eighth song at the Sanremo Festival.
  • A unique style with a disruptive artistic expression, with the ability to excite. These are the fascinating traits of the Rome-based artist, with which the Italian brand identifies.
  • The music video for “Se t’innamori muori” is available on YouTube
The quest for the most profound emotions, universal passions and the Italian spirit are the heart of the collaboration between Alfa Romeo and Noemi, one of the most beloved voices on the Italian music scene. At the 75th Sanremo Festival, the singer thrilled the audience with the song “Se t’innamori muori,” speaking of the courage to abandon oneself to love and fully experience emotions, even those that make us more vulnerable.

Alfa Romeo identifies with the style and expressive force the artist manages to convey in her own unique way through her songs, especially the track in competition at the Italian Song Festival. The brand therefore decided that its new compact sports car, the Alfa Romeo Junior, would join Noemi in the music video* for “Se t’innamori muori.” The car opens and closes the piece, as if a silent witness to the emotions of the artist who, on a journey with herself, finally welcomes the feeling of love, without fear or masks. Conversely, emotions are an essential value for Alfa Romeo: often in contrast with current trends that veer towards minimalist simplification, Alfa Romeo experiences the journey and the relationship between human and car with an emotional involvement that can sometimes be romantic, for which the car is not just a means of transport but forms a veritable symbiosis.

A new album and a unique show
The song Noemi sang at the Sanremo Festival will be on her new album, Nostalgia, to be released on February 28, 2025. At the end of this year, the singer-songwriter will take to the stage of the Palazzo dello Sport in Rome for the first time with a unique show on December 20, 2025, after performing in Italian theaters in November and December.